Financials
Investing in Innovation
As the Campaign for WGBH: Leadership in the Digital Century closes in on completing its record-breaking milestone of $175 million, we are able to advance our mission across all programming areas including journalism; children’s media and education; history, arts and culture; and science. This year was replete with firsts:
- Extending our news coverage to connect the Commonwealth, we established a news bureau in Worcester, and our affiliate partners in Western Massachusetts consolidated to form the radio and television platform of New England Public Media.
- We debuted the multimedia Molly of Denali, the first nationally distributed children’s series to feature an Alaska Native lead character.
- To better reflect the diversity of our society, we created NOVA Science Studio, a pilot program that empowers local students with the skills to tell engaging stories about science through text journalism and short-form video.
- American Experience, now in its 30th year, produced Chasing the Moon, which captured the history and times surrounding man’s first steps on the moon. The film was previewed with nearly 400 member stations and community organizations. Those early showings drew in 35,000 guests and were followed by television and online viewing opportunities enjoyed by millions.
- Through our Emerging Platforms Initiative, WGBH became the first public media organization to experiment on Twitch, an online platform that draws more than 15 million daily active users.
- We optimized our partnership with the podcasting leader PRX with the debut of Molly of Denali and The Creeping Hour podcasts, positioning us to launch groundbreaking and innovative audio and listening experiences for younger audiences.
A trusted name in an increasingly complex media landscape, WGBH will continue to work with our communities, partners and donors to be an innovation leader in this exciting digital media era.